Veloura Menswear Puts Shoppers in the Stylist’s Seat With a New Western Shopping Experience
September 12, 2026 · Isaac Bounds
FOR IMMEDIATE RELEASE
Build your outfit. Make it your own. Bring the West with you.
LUBBOCK, TEXAS — September 12, 2026 — A great outfit starts with a little inspiration—and gets interesting when you make it yours. Veloura Menswear is bringing that idea to its updated storefront with new ways to discover, combine and shop modern Western style.
Founded by Isaac Bounds, the independent retailer is putting outfit creation at the center of the experience. Think pearl snaps, denim and leather boots, with room to add your own personality.
The new build-your-own-look feature lets shoppers explore the catalog, choose pieces and sizes, and bring their selections together. Start with the boots. Find the shirt that catches your eye. Build from there.
For anyone looking for a starting point, The Veloura Edit introduces three curated outfit directions:
- Weekend West: Warm tones, boot-cut denim and tan leather.
- After Dark: Black pearl snaps and classic cowboy boots.
- Open Road: Green workwear, relaxed denim and Western stitching.
Each edit connects inspiration with shoppable pieces, giving customers a foundation they can make their own.
The refreshed storefront also brings nine shopping categories into focus, spanning work shirts, everyday layers, boots, Western accessories and fragrance. Together, the updates invite customers to explore how individual pieces can become a complete look.
For Bounds, this marks the next chapter in building a retailer with West Texas at its heart—and personal style at the center of the shopping experience.
The next look is yours to build. Explore it at VelouraMenswear.com.
About Veloura Menswear
Veloura Menswear is an independent online men’s retailer founded by Isaac Bounds in Lubbock, Texas. Rooted in West Texas, it brings together Western clothing, boots, accessories and fragrance for everyday style with individual character.
Follow the next chapter
Facebook: Veloura Menswear
Instagram: @velouramenswear
Media & Collaborations: collabs@velouramenswear.com